youtube
First off, try to use your company name as your username on YouTube. If you discover someone is already using that name check around the office to see if anyone set that account up, if no one comes clean you can actually request the account from YouTube. Check how long it has been since they have logged on. If it is over six months, you have a good case, considering that is your domain name. Same goes for Twitter.
Even if you can’t get your company name on YouTube as it is taken by another legit account, you have to consider settling for a word or phrase that describes your products. For example the company http://www.elekta.com is using this channel very successfully – www.youtube.com/wearefightingcancer – it fits their model and actually it works for them.
Tip -
- Tag your videos the same way you would use keywords in a web page. Choose some targetted words e.g. if you are in the Digital Arts fields – “3D animation” and other less heavily searched words, “educational training videos”
- DO NOT REPEAT keywords. YouTube will take the commas away from keywords and make it into a sentence almost. So don’t say “3D Animation, Cool Animation, Awesome Animation” as it will default to “3D Animation Cool Awesome” – You will end up tagging the video with “Cool”, “Awesome” – not so bad, but you are a business, not a 14 year old surfing dude.
- Should I include client names when displaying the work we have competed? – your decision, may be nice to ask them first to make sure it doesn’t steal their thunder or release company secrets.
Other tips.
- Make your channel looks like your website, you are allowed to upload a background, change colors, fonts, links, etc.
- Always provide a link to your website in every video, fill in all the Additional information on your video (this Neuroscience Axesse Video has tons of info and a link to the product on their website – http://www.youtube.com/watch?v=zhFQey6Asyw&feature=related)
- Try using different categories if you can, gives you a little more scope.
- Use the metrics inside YouTube to see who is visiting you, who is embedding your video. Contact them, could be a sales lead there…. Become friends with a lot of people, try first with similar companies – not competitors, add your friends, look at other videos and ‘Favorite’ them, build a community, comment on videos.
- When creating a video watermark it or start and end the video with your logo or website link. If someone embeds the video on their site or blog you will have a free ad.
- Offer a link to your website to view the video in HD if you have a streaming server or users can download the file.
Hope that helps.
