Smoothape – Mutterings and Oddities

There is a common fault I seem to find in every website I am asked to look at to help increase the search engine presence of. Naming convention. Maybe it stems from my time writing databases or computer programming, but I always chose to describe everything in as much detail as possible. Today we have 255 characters to work with, so let’s be descriptive.

Some tips.

- Give all of your images a good description.

- Use a very similar description in the ALT tag

- Microsoft Word and Adobe Acrobat documents both allow you to add Meta info and descriptions. So many parts can be optimized.

The document title, the files name, the author, the subject and of course the keywords. Make sure the content of the document follows the normal SEO rules and you will now have a fully optimized file ready to FTP to your site.

Here is an example for Acrobat.

SEO Help for Acrobat Files

It’s tough to pick a side. A new site is generally hidden and need a bit of promotion, however like any PPC (Pay Per Click) campaign, it only works as long as the money lasts. A good SEO plan will start slow and snowball, so why not use PPC’s to fuel traffic in the early days? SEO is essential to give longterm results, once the site is established you can once again use PPC campaigns when necessary, such as you promotional times.

When you first launch your site you have no links, you have not been indexed by any search engines, you will not rank for any keywords, so PPC is essential to get noticed.

Once your first PPC campaign has completed you can then use the results to see which keywords converted best, pump the details back into your SEO plan and you should have a site that performs well and is more cost effective.