What is a ALT tag?
Yahoo Slurp, Googlebot, MSNbot, etc. are automated programs send out by search engines to catalog and index your site. As they are basically computer programs, you can guess that they love text & code. They will not grade you on your lovely images as they really can’t see them. So what to do?
Easy, add some code to describe your image so that the ‘bot’ or ’spider’ can easily catalog the image. Enter the ALT tag.
A quick example of an image with an ALT tag:
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This is a tree. You know that because you can see it. The ‘bots’ will pick this up partly because I have correctly named the file – ‘tree.jpg’, but in order to help out a little more I am going to add an ALT tag. |
![]() Tree |
This is the same image with an ALT tag and description |
And the code for this is:

ALT Tag Code
alt=”tree” being the part of the code needed for the search engines to ’see’ this image.
Before you go overboard adding ALT tags to every single image, have a plan. Don’t use the same tags for everything, you have 255 characters to play with, and no need to label spacer.gifs
H1 tags
If you wrote this HTML Code on your page:

H Tags
you would see the following:
This is heading 1
This is heading 2
This is heading 3
This is heading 4
This is heading 5
This is heading 6
H1 tags are one of the most important part of SEO which is the header tag situated in body of a website. It can be termed as the most simple form of header found on a web page. Through h1 tags search engines come to know about the site content details. If its used in proper co-ordination with anchor text and title tag then you can even expect increased density of website traffic from major search engines like Yahoo, Bing and Google.
Although the feature of h1 tags is not new and has present for many years, only in the last few years has its significance grown due to increased demand by Google. It carries much more importance than keyword meta tag and description meta tag. The best position to place these H1 tags is at the header situated above the content.
h2 tags can be used for subtitles, and carry less importance than h1. Only 1 h1 tag should appear on a site.


