Almost 6 months ago I answered a question in a forum.
“How long will it take a website to get from a 6 to a 7? And does it really make a BIG difference?:whistling:”
There were a few answers, none of which I thought really helped the new user, so I put pen to paper, well, fingertips to keyboard.
This is a brief overview of what I would do to increase your Page Rank
1. Deleted duplicate content for the site
2. Followed up on inbound links, worked to get a good authority
3. Stopped all PPC & Ad Words campaigns
4. Started a blog, blogged 3-4 times a week
5. Created RSS feeds
6. Created a Twitter profile, talked to customers, linked news articles to our content
7. Fixed / Updated our profile in many, many, many online directories
8. Bought relevant domain names and created satellite sites for in-depth content and pointed them to landing pages
9. Created well structured landing pages (for #8, paper ads, etc.)
10. Checked our stats on a daily basis, to see which pages / sections are working, which are not
11. Ongoing – content review, updating pages, adding new content, archiving (not deleting) old content
12. Updating keywords on all pages, using the ‘long tail strategy’ for lower level pages
13. Increased our activity in the social media arena – became active in forums, etc.
and much much more.
The result – more fresh content, Google reviews our page every 48 hours. Our pages and Press Releases are fully optimized, more inbound links – people want to link to us as we are thought leaders, leaders in our field, Hospitals and .edu’s are linking to us. Our traffic has increased globally, not just in the US.
(this forum entry actually gave seed to two blog articles, one by the Inbound Marketing Software Giants, Hubspot – http://blog.hubspot.com/blog/tabid/6307/bid/4957/13-Steps-That-Transformed-One-Company-From-Invisible-King-to-Sought-Leader.aspx and my good friend Dan Ronken’s blog – Pull Not Push – http://www.pullnotpush.com/Pull-Marketing/bid/18469/Pull-Marketing-for-Healthy-Website-by-Savvy-Medical-Company-Part-I & http://www.pullnotpush.com/Pull-Marketing/bid/18544/Pull-Marketing-for-Healthy-Website-by-Savvy-Medical-Company-Part-II
This of course was for a site that was already a Google Page Rank of 6 that went to a 7, mostly due to the above changes. What are the steps to go to a page rank 8? Well, links and traffic are possibly the only way to achieve that, but it would mean adding a monumental amount of both.
Also, I have since created a new PPC strategy, corrected company profiles on numerous site, added facebook fan pages, created multiple twitter accounts for different depts / regions, mini regional sites, regional content, etc. 2010 is going to be a very busy year for this website. Check back soon, we may just get that PR8
