Document Names and SEO
There is a common fault I seem to find in every website I am asked to look at to help increase the search engine presence of. Naming convention. Maybe it stems from my time writing databases or computer programming, but I always chose to describe everything in as much detail as possible. Today we have 255 characters to work with, so let’s be descriptive.
Some tips.
- Give all of your images a good description.
- Use a very similar description in the ALT tag
- Microsoft Word and Adobe Acrobat documents both allow you to add Meta info and descriptions. So many parts can be optimized.
The document title, the files name, the author, the subject and of course the keywords. Make sure the content of the document follows the normal SEO rules and you will now have a fully optimized file ready to FTP to your site.
Here is an example for Acrobat.
SEO Help for Acrobat Files
