Are Pay Per Click Ads More Important to a New Site Than having a great SEO Plan??
It’s tough to pick a side. A new site is generally hidden and need a bit of promotion, however like any PPC (Pay Per Click) campaign, it only works as long as the money lasts. A good SEO plan will start slow and snowball, so why not use PPC’s to fuel traffic in the early days? SEO is essential to give longterm results, once the site is established you can once again use PPC campaigns when necessary, such as you promotional times.
When you first launch your site you have no links, you have not been indexed by any search engines, you will not rank for any keywords, so PPC is essential to get noticed.
Once your first PPC campaign has completed you can then use the results to see which keywords converted best, pump the details back into your SEO plan and you should have a site that performs well and is more cost effective.
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Interesting stories in this site. Great tips for me to think about